If you've ever used a social media platform you've probably seen a shortened link. Some common examples are t.co/link, owl.ly/link, and goo.gl/link (RIP 🙏).Shortened links really started becoming popular...
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Retargeting has become the industry norm for online advertisers - with traditional website retargeting, website visitors who see retargeting ads are 70% more likely to convert.Especially for retail addicts, when it can be hard to turn down enticing retargeting ad copy from fashion companies like Revolve.
While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.
As a marketer, you're probably spread across many efforts: SEO, online advertising, and content marketing, just to name a few. All of which have the same end goal: winning more customers 👯♀️.
Back in 2002, when the first URL shortener was launched, one of its goals was to help you shorten links in social platforms like Twitter, which used to limit posts to 140 characters...
Think about how many social media platforms you're currently on. Is it two? Three? Maybe even more? And how often do you find yourself switching between them in a day?
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