Our client wanted to launch its BlackFriday19 campaign, offering 10% extra discount for their current customers...
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Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....
A Facebook Custom Audience is one of the most powerful Facebook Ad targeting options available on their platform. Facebook Custom Audiences launched in 2012, and in the early days, David Fischer (Chief Revenue Officer at Facebook), would frequently say that "Custom Audiences are like butter." They make everything better and are a foundational part of scaling your ads 🍞.
Demand generation, as you might guess from its name 😉, includes any activities that generate demand for your business: Demand Generation is the process for generating awareness and interest in a company's products and services through marketing programs, with the goals of increasing customers and revenue...
Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent 🔥.
Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.
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