A Facebook Custom Audience is one of the most powerful Facebook Ad targeting options available on their platform. Facebook Custom Audiences launched in 2012, and in the early days, David Fischer (Chief Revenue Officer at Facebook), would frequently say that "Custom Audiences are like butter." They make everything better and are a foundational part of scaling your ads 🍞.
What do Buffer, JotForm, and Sqreen all have in common? In addition to being high growth B2B SaaS companies, all 3 use Facebook Ads and PixelMe for lead generation and increasing customers! 🎉