PixelMe Blog

Marketing Attribution

Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....

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