How a famous brand in beauty achieved +7% in sales by using PixelMe during an SMS marketing campaign?

Context

Our client wanted to launch its BlackFriday19 campaign, offering 10% extra discount for their current customers.

Our client’s main challenges were:

• Send 500,000 promotional SMS
  
• Increase her number of sales
  
• Track her number of clicks
  
• Track her number of purchases
  
• Redirect her customers to another promo after the Black Friday.

Solution

With PixelMe ‘s all in one solution, she’s been able to:

• Create  a unique branded URL for the campaign brand.com/extra10
  
• Create  a unique coupon to track her sales BF10
  
• Add UTM parameters to the destination URL: https://company.com/get10%more?utm_source=sms&utm_medium=bf&utm_campaign=10
  
• Embed Facebook retargeting pixel into her branded URL to create a custom audience for later
  
• Create a SMS with only 158 characters

The SMS

Results

CTR = Click Through Rate: Number of people who clicked on the SMS link.

‍How it worked?

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