
As a marketer, you're probably spread across many efforts: SEO, online advertising, and content marketing, just to name a few. All of which have the same end goal: winning more customers 👯♀️.
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While browsing on Facebook, you've probably noticed a blue or sometimes gray verified checkmark on the Facebook Page of many of your favorite brands and companies, and wondered how to get this on your own business account.
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Measuring Marketing ROI and understanding B2B marketing benchmarks are some of the biggest challenges we've heard from marketers looking to setup marketing goals and optimize budgets.
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Email Marketing continues to lead the B2B marketing channel pack, as it generates an enormous 4400% ROI on average for every email sent 🔥.
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Demand generation, as you might guess from its name 😉, includes any activities that generate demand for your business: Demand Generation is the process for generating awareness and interest in a company's products and services through marketing programs, with the goals of increasing customers and revenue...
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