PixelMe is a attribution tool with retargeting and link management features. With our Smart Attribution, we enable you to track important conversion events, such as a purchase, signup, or subscription, and connect it back to the link the user originally clicked. This way, we can accurate attribute the conversion to the correct ad, social post, email campaign, or wherever else you shared the link.
The Audience Builder portion of our dashboard is a URL shortener, which embeds a retargeting pixel into each link that you shorten. You can then retarget to people who clicked on your link using Facebook, Twitter, Google, and LinkedIn Ads.
There are several reasons why this can be beneficial (and you can read more about that on our blog), but the key reason is that you're able to retarget people, even if you're sharing external content!
After adding at least one retargeting Pixel into your PixelMe account, visit your Audience Builder dashboard.In the top right corner, select the 'Create a redirect' button. Add your destination URL, edit your UTM settings as required, and don't forget to add it to a folder to make it easier to find later. Now, select the pixel(s) you'd like to have in your link. If you have a custom domain set up, you can select that as well.
You're ready to 'Save your Link' and use your first PixelMe shortened link! 💥
Alternatively, you can watch the following video tutorial (note: this video was created before we added Smart Attribution. All the following features are in the Audience Builder section now)
We wrote a full blog post with the detailed instructions on medium. Please visit this link and learn how to fully retarget your audience on Facebook.
You don't have to create a new one. You just have to use the pixel from the ad account you want to retarget customers from. That being said, in order to better keep track of your campaigns and metrics, if you can create a second Pixel in your ads manager, we advise you to do so. 😊
Retargeting, or remarketing, is a way to follow your audience across the web and target them with appropriate ads and messaging. By placing a pixel (a small piece of code) on your website, you're able to track visitors and continue marketing to them in other places.
We especially love this article, from Moz, which describes retargeting in greater detail.
'It's a form of marketing in which you target users who have previously visited your website with banners ads on display networks across the web.'
UTM (Urchin Tracking Module - the important part is tracking 😉) parameters (aka UTM codes) are simply tags you can add at the end of a URL to track how effective a certain marketing campaign is.
When a person clicks on a link tagged with UTM parameters, those parameters get sent back to your analytics platform (in this case, PixelMe!)
This means you get relevant data that helps you understand which campaigns and channels attract the most traffic, and where to optimize your marketing strategy. It all begins with having solid tracking in place.
If you change the shortened URL or slug of a link connected to a QR codes, the code will reset. However, you can change all other parameters of the link, such as the title, destination URL, UTMs, or tags, without it affecting the QR code.